Performance Ad Creative
Static ads · Carousel ads · Social campaigns · Display banners · Creative variations
AVAILABLE FOR SELECT OPPORTUNITIESID / 001
SCROLL-STOPPING
CREATIVE.
BUILT TO MOVE.
I turn strategic ideas into high-impact visual experiences for brands that want to earn attention and make it count.
CREATIVE IN MOTION2026 — PRESENT
IDEAS
INTO
IMPACT✳
INTO
IMPACT✳
VISUAL STRATEGY / ART DIRECTION / EXECUTION✳ 001
SCROLL TO EXPLORE
PERFORMANCE CREATIVE✳VISUAL STORYTELLING✳E-COMMERCE DESIGN✳ART DIRECTION✳PERFORMANCE CREATIVE✳VISUAL STORYTELLING✳E-COMMERCE DESIGN✳ART DIRECTION✳
01 / THE APPROACHCREATIVE WITH INTENT
DESIGN ISN'T
JUST HOW IT LOOKS.
IT'S WHAT IT DOES.
Great advertising lives at the intersection of a sharp idea, a clear message and a visual people can't ignore.
I bring together thoughtful art direction, advertising psychology and hands-on design craft to create work that feels distinctive and stays focused on the brief.
Explore my capabilities ↘01MAKE THEM
LOOK.Earn attention through confident visual choices.
LOOK.Earn attention through confident visual choices.
02MAKE IT
CLEAR.Turn product value into a message people get.
CLEAR.Turn product value into a message people get.
03MAKE IT
MATTER.Design with the audience and objective in mind.
MATTER.Design with the audience and objective in mind.
02 / SELECTED WORKCONCEPT PORTFOLIO · 2026
A FEW DIRECTIONS I'VE EXPLORED
IDEAS MADE
VISIBLE.
A curated collection of concept campaigns across fashion, beauty, technology and global e-commerce.
*
All projects shown are self-initiated concept work created to demonstrate creative thinking and execution. They are not commissioned client campaigns and do not represent measured advertising results.
03 / PERFORMANCE THINKINGONE IDEA · MANY FORMATS
BUILT FOR THE
FULL FUNNEL.
Strong creative systems stay recognizable while adapting to the placement, audience and moment. Here's how one campaign idea can travel.
MASTER CREATIVE 01 / CORE IDEA
THE GLOW EDITClear benefit. Confident product story.
ADAPTIVE FORMATS 02 / EXECUTION
1:1 / FEED9:16 / STORY
16:9 / DISPLAYSame campaign DNA.
Different hooks, crops, copy hierarchy and calls to action — tailored to the placement.
CREATIVE TESTING / EXPLORATIONSMALL SHIFTS.
SMALL SHIFTS.
NEW HYPOTHESES.
Explore two creative directions for the same product. A real winner can only be identified through a controlled live test and reliable data.
CONCEPT VARIATION
GLOW THEORY / SKINCAREA ROUTINE THAT
GIVES BACK.
GIVES BACK.
Lead with the customer benefit. Build an emotional reason to care.
DISCOVER YOUR GLOW ↗04 / WHAT I DOCAPABILITIES
FROM FIRST IDEA TO FINAL ASSET
CREATIVE
TOOLKIT.
A flexible skill set for building campaign systems, not just one-off visuals.
↗
E-commerce & Brand
Product campaigns · Promotional banners · Landing page visuals · Email marketing
Fashion & Beauty
Fashion campaigns · Product storytelling · Photo retouching · Editorial compositions
AI-Assisted Production
Visual exploration · AI image generation · Image enhancement · Human art direction
Global Localization
Market adaptations · Copy-length adjustments · Layout systems · Cultural review
Photo Editing & Retouching
Image cleanup · Color correction · Lighting refinement · Compositing
TOOLS I WORK WITH
Edit the tools list in config.js so it reflects software you actually use and can demonstrate.
05 / THINKING GLOBALLYONE BRAND · FOUR MARKETS
LOCALIZE THE MESSAGE, NOT JUST THE WORDS
DESIGNED TO
TRAVEL.
A global campaign needs a consistent visual core and thoughtful local adaptation. Explore sample headline treatments across four markets.
GLOW THEORY / MARKET STUDYDE — 01
NEUE ROUTINE. NEUES STRAHLEN.YOUR SKIN.
YOUR MOMENT.Entdecke deine neue Pflegeroutine.JETZT ENTDECKEN ↗
YOUR MOMENT.Entdecke deine neue Pflegeroutine.JETZT ENTDECKEN ↗
Concept copy only. Native-speaker, legal and cultural review required before live publication.
06 / HOW I WORKTHE CREATIVE LOOP
THOUGHTFUL
BY DESIGN.
Good work comes from a clear process. Each step connects creative ambition to the brief and its business context.
Understand
the brief.
Audience, product, positioning, competition and campaign objective.
Find the
angle.
Creative territories, message hierarchy, visual references and hypotheses.
Make it
real.
Art direction, design execution, image refinement and format adaptations.
Learn and
improve.
Quality checks, creative testing inputs and iteration based on actual data.
✳
A NOTE ON THE WORKCURIOUS MIND.
CURIOUS MIND.
CAREFUL CRAFT.
I'm YOUR NAME, an advertising graphic designer interested in the space between culture, commerce and creativity. I care about the details — and about the reason behind them.
A little more about me? Let's talk ↗BASED IN INDONESIAOPEN TO GLOBAL COLLABORATIONFOCUS CREATIVE THAT CONNECTS
07 / GET IN TOUCHTHE NEXT GOOD THING STARTS HERE
HAVE A BRIEF, A BIG IDEA OR A CREATIVE CHALLENGE?
LET'S MAKE
IT MATTER.
I'm open to conversations about advertising design, creative production and opportunities to make ambitious work together.
YOUR.EMAIL@EXAMPLE.COM↗ELSEWHERE ON THE INTERNET